Lean Marketing

Stilla Marketing

Marketing in Japan costs? Not necessary.
If you are startup or small business to market in Japan with limited resources, please contact us.
[ Stilla Marketing ]


Lean marketing
for startups and businesses development project
with limited resources.

In business development today, things are uncertain.
Even if you plan the business to 100%, it could easily “fail”.

What we think is that the “fail” in the business development is not a fail,
but a success to reach closer to the market.

We do not plan 100% in advance, rather,
quickly start with clear hypothesis, see the market response and find a next step.
Meanwhile, we make sure to avoid high risk by starting it small.

With the mindset of lean marketing, we help your business development in Japan.



Business Coverage

From business development,
marketing planning to its implementation.

  • Business Development
  • Market Research (Planning / Implementation/Analysis)
  • Product / Event Development
  • Contents / Promotional material / Website Editing
  • Public Relations and Branding
  • Translations on Business / Marketing documents (English / Japanese)

Past and Ongoing Works

  • Education Startup (Boston, U.S.)

    Supporting marketing strategy and its implementation, PR and branding in Asia and Central and South America.

  • Education Service Company (Tokyo, Japan)

    Planning and consulting the implementation of market research in India.

  • Major Material Manufacturer (Sweden)

    Supporting BtoB marketing in Japan. (Event development etc.)

  • Fintech Startup (U.K.)

    Supporting marketing research in Japan.

  • Major Material Manufacturer (Germany)

    Supporting marketing research and business development in Japan.

  • China / Taiwan Translation & Market Research Company (Japan)

    Analyzing the market of Creating-Album App in Taiwan and Hong Kong and suggesting the marketing strategy.

Sample of other works: Supporting marketing in Japan (e-learning product from U.S., kitchen tool from Sweden), Contents planning and direction (Major education company in Japan), Marketing and PR (handicraft school in Japan), Marketing research and report writing and translation of product packages with a marketing point of view (Japan, U.S., and UAI), and more!

Managing director has eight years of experience in global marketing and product development at a machinery company and education service company, as well as business development in India and Indonesia.



  1. STEP01

    Inquiry (You)

    Contact us from the contact form below.
    Let us know roughly what you think as your current challenge, what you want to do (ex. “web marketing”), how you want to be in the furture etc.

  2. STEP02

    Meeting (You and Stilla)

    Let us discuss freely about the current situation, the future plan you are drawing etc. Through the discussion, we share the same vision and direction where we engage ourselves. After that, we start discussing each issue and action.

  3. STEP03

    Suggestion (Stilla)

    We propose a plan / roadmaps based on our discussion (STEP02), the level of commitment, budget, delivery dates etc. The quotation is also proposed at this time.

  4. STEP04

    Contract (You and Stilla)

    If you agree with what we suggested, we move on to the contract. We might suggest to use Upwork for the work outside Japan.

  5. STEP05

    Delivery / Implementation, Evaluation and Re-planning (Stilla)

    In a Spot project, the work is done when we deliverer the report, production etc.
    In a long term project, we implement plans, evaluate the result, and re-plan or boost it.



The quotation is basically based on the following formula:
“Dates to work on the project * Cost per person per day (6 hours)”.
The rate, cost per person per day, varies depending on the difficulty of the work, duration of the project etc.
We propose the rate after the meeting.

  • Spot project

    Pay the total cost
    at the time of delivery.

  • Long-term project

    Pay the fixed price
    every month.



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